How I Got Certified in Rioja Wine (without Spending a Euro)
Ever wish you could better understand what’s in your glass, or read a wine label with confidence? Whether you’re just getting started or already working in the wine industry like myself, Rioja Wine Academy is an online wine study platform worth exploring. It offers free online wine courses, well-structured and self-paced, designed for all levels of […]
Wine content creation behind the scenes
I never set out to become a wine content creator. But I’ve always been online. I had a personal blog for over 13 years, posted on Fotolog, and spent hours in forums back when we still called them that. Creating content was part of how I made sense of the world. Wine came later and […]
Culture eats Strategy
I work in the wine world, but today’s reflection isn’t just about wine. Because in this sector—like in any other—we tend to get obsessed with strategy: positioning, sales, marketing, product. I’m the first to admit it. It’s professional deformation. But there’s something that, if left unchecked, can sweep all of that away: company culture. Culture […]
From McDonald’s to China via Penedès: My (Unexpected) Journey into Wine
Lately, people keep asking me how I got into the wine world—and honestly, I never know where to begin. Ever since I was a kid, I knew storytelling was my thing. What I didn’t expect was that one day I’d be doing it surrounded by vineyards and wine glasses. Today, through The Way We Wine Now, […]
Sustainability in the wine industry: Reality or just a marketing strategy?
The term “sustainability” has become so prevalent in discussions about products and businesses that it risks turning into an empty catchphrase. In the wine industry, this concept is frequently mentioned, but do we truly understand its full scope, or is it just another marketing trend? The problem of definition One of the biggest challenges is […]
Elevating the Spirit: the premiumisation of rum
In recent years, the world of spirits has witnessed a fascinating transformation, with the premiumisation trend making waves across various categories. One such category experiencing a remarkable ascent is rum. The growing popularity of cocktails, both in on-trade establishments and at home, is propelling rum into the spotlight, particularly within the super-premium and ultra-premium segments. […]
Decoding Wine Descriptors: My Cultural Journey in China
Living in China profoundly impacted my understanding of wine and its cultural significance. My passion for wine, initially cultivated through Western experiences, encountered a significant challenge in this new context. I became preoccupied with my inability to discuss wine effectively with locals. The challenge was not just linguistic; it was also about the vastly different […]
Gen Z and the wine in moderation movement: Shaping the future of responsible drinking
In the rich tapestry of wine culture, where the appreciation of wine is as much about understanding its history and production as it is about enjoying its flavors, the industry is witnessing a pivotal shift. This shift is not just towards appreciating wine but also emphasizing the importance of responsible drinking, especially among the younger […]
Adapting to the Chinese Market: Wine Industry’s New Frontier in Social Media and Consumer Trends
Living in China for four years, starting from my arrival in 2014, was an eye-opening experience, especially as a marketer trying to navigate its unique digital world. The tools and consumer behavior in China are vastly different from what we’re accustomed to in the West. A decade ago, one of the most striking observations was […]
Pantone’s 2024 Spring color trends: bold transformation, even for the wine industry
The world of fashion and design is ever-evolving, with colors playing a pivotal role in setting the tone for each season. Pantone, the global authority on color, recently unveiled its top color trends for Spring 2024, and these shades are all about bold transformation. But how do these color trends influence industries beyond fashion, specifically […]
