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I'm Amaia, a total marketing and wine geek!

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Get ready to dive into “The Way We Wine Now,” my passion project where I pour my creativity, love for wine, and enthusiasm.

You can call me a communicator by training and a certified clown by profession because, believe it or not, wine can be fun, approachable, and inclusive! Let’s break some barriers and make wine appreciation a blast for everyone.

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SELECTED PROJECTS​

Josep Masachs​
Throughout my collaboration with Josep Masachs, we've undergone a significant transformation in both our identity and our organizational structure. We've evolved, transitioning our naming and refreshing our corporate image.​
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D.O. CAVA
Global portal for D.O. Cava in three languages, featuring over 300 pages of meticulously crafted, SEO-centric content. The transformation to digital for the D.O. has been a remarkable journey, encompassing a renewed brand with a modern look and feel, a distinctive tone of voice, and captivating photography.
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Wine conceptualization: from yard to the bottle
The journey of conceptualizing a wine is a meticulous and intricate process, one that requires a deep understanding of the multifaceted world of viticulture. It's not just about the liquid in the bottle; it's about the story, the essence, and the experience that each sip offers.
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What’s on

How I Got Certified in Rioja Wine (without Spending a Euro)
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Wine content creation behind the scenes
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Culture eats Strategy
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reCENT STORIES

KEY COLLABORATIONS

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. /  Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino
Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. /  Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino
Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. /  Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino
Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. /  Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino

KEY COLLABORATIONS

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. /  Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino
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COOKIES POLICY