I’m Amaia. I work with wine, people, and strategy.

I’m Amaia, a communicator specialising in wine, marketing, and the development of wine projects. Behind The Way We Wine Now is my way of understanding wine: with rigour, but without solemnity; with clear criteria, but never losing the sense of enjoyment.

SELECTED PROJECTS

Throughout my collaboration with Josep Masachs, we've undergone a significant transformation in both our identity and our organizational structure. We've evolved, transitioning our naming and refreshing our corporate image.

Global portal for D.O. Cava in three languages, featuring over 300 pages of meticulously crafted, SEO-centric content. The transformation to digital for the D.O. has been a remarkable journey, encompassing a renewed brand with a modern look and feel, a distinctive tone of voice, and captivating photography.

Wine conceptualization: from yard to the bottle

The journey of conceptualizing a wine is a meticulous and intricate process, one that requires a deep understanding of the multifaceted world of viticulture. It's not just about the liquid in the bottle; it's about the story, the essence, and the experience that each sip offers.

What’s on

How I Got Certified in Rioja Wine (without Spending a Euro)

Wine content creation behind the scenes

Culture eats Strategy

Features & conversations

El equilibrio entre lo educativo y lo entretenido es clave para acercar el vino a todos

Los Secretos del Marketing en el Mundo del Vino | Con la experta Amaia Soto

Vino al oído: (Capítulo 3) WSET Nivel 3 - Amaia Soto (Argentina) - con Ferran Centelles

Del Marketing al Vino: El Inesperado Viaje de Amaia Soto

Influential wine voices: Amaia Soto

Palabra de ‘influencer’

reCENT STORIES

Follow on Instagram

KEY COLLABORATIONS

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. / Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. / Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. / Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. / Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino

KEY COLLABORATIONS

Vins del Terme / Jon Cake / Josep Masachs / Wine is Social / Sherrywines / D.O. CAVA / B.R.O.T. / Sherryweek / Perelada / GS Fine wines / Wine Alphabet / Petritegi / Chelsea&Co. Agency / Vinyerons / La Ma i el Sac / PCATSBarcelona / Punku / Chivite / Valtravieso / Williams&Humbert / Vinos Barco / Dominio de Elbio / Viña Salceda / Pinea / Campo Viejo / Rioja Wine Academy / Gran Feudo / Raíces Ibéricas / Travino